Communications & Media Management

Communications & Media Management

Township & Munro Socials, E-Blasts, Articles & More

Township Collective and Munro are two distinct apartment communities in Calgary, each with its own identity and audience. Munro offers an elevated, sophisticated living experience in an established neighbourhood with quick access to downtown, while Township Collective brings a modern aesthetic with a small‑town heart. I manage both social media pages simultaneously, maintaining consistency with each brand’s unique tone, visual style, and messaging.

I develop organic content and paid advertising that draw prospective residents into the story behind each building. While planning and scheduling posts, I ensure the narrative aligns with current promotions, leasing priorities, and seasonal campaigns. I also monitor competitor activity to keep our content relevant, engaging, and strategically positioned within Calgary’s rental market.

Let's Stay Focused

To keep both brands consistent and high‑performing, I began by creating a tailored social media outline for each apartment building. This framework defined the visual direction, target audience, and content strategy. I manage both Facebook and Instagram accounts through Facebook Business Suite, optimizing posting times based on audience activity patterns to increase reach and engagement.

For paid ads, I focus on clean, high‑impact design and fast information absorption to improve click‑through and conversion rates. I’ve leaned into GIFs and eye‑catching static visuals, which consistently outperform standard posts in impressions and engagement. Photography is sourced from our professional team or captured by me when needed, and I produce and edit video content to increase time‑on‑post and drive stronger ad performance.

Munro Instagram

Munro Co-Written Article

Township Instagram

Alberta Plastics Recycling Association LinkedIn

APRA is a plastics‑recycling awareness organization with a professional, industry‑focused audience, and I managed their LinkedIn presence to support that positioning. I created and scheduled content that highlights events, membership opportunities, industry updates, and accessible plastics‑related facts, all designed to keep their community informed, engaged, and aligned with APRA’s mission.

Researching the Right Things

I used Canva to schedule posts and Adobe Illustrator to design APRA’s visual content. Because plastics science is highly technical, sourcing accurate information was an initial challenge.

I streamlined the process by extracting key insights from provided articles and leveraging content from partner organizations with strong industry credibility. This allowed me to consistently produce reliable, engaging posts that increased content output, improved message clarity, and strengthened APRA’s presence with its professional audience.

APRA LinkedIn Account

APRA Monthly Feature Articles

Networking is a key priority for APRA, and to support that goal, I began incorporating member feature articles into our monthly newsletters. I start each feature by sending a customized questionnaire to a selected member, asking about their business, their work in the plastics value chain, and what they value about being part of APRA. Using their responses, I draft a full article in Word, then send it to my manager for internal review before sharing it with the member for final approval to ensure accuracy.

Once the article is approved, I highlight it in our monthly newsletter and publish it on the APRA website, helping strengthen member visibility and deepen community engagement across the organization.

Click on each logo to read their feature article.

Pollen Season Blog Post

At Fueling Brains Academy, I researched and wrote an educational blog post to help parents navigate Calgary’s pollen season. The goal was to translate environmental and health information into clear, accessible guidance that supported families during peak allergy months.

Read the Article Here

Social Media Content

Fueling Brains Academy and Fueling Minds needed stronger social media content to boost audience engagement, so I supported their team by designing posts and researching relevant, parent‑focused and education‑focused topics. I incorporated photos I captured at the New Brighton location, along with existing brand assets, to create a more authentic and consistent visual presence across their platforms.

I also introduced illustrated “Fun Friday” joke posts which were lighthearted, kid‑friendly visuals that parents could enjoy too. These posts added personality to the feed and helped diversify the weekly content mix while staying aligned with the brand’s playful, learning‑centered identity.

Tales of the Tree Socials

My friend’s dad had an at‑home woodshop filled with creative, handcrafted pieces, from guitar‑shaped coasters to laser‑etched door hangers.

After seeing the range of products he’d built, I offered to help him establish an online presence so he could expand beyond friends‑and‑family sales and reach a wider audience.

Get Started with the Audience

I started by researching Etsy to understand how similar handmade products were being positioned, priced, and marketed. This helped me identify what styles, descriptions, and photography approaches were resonating with buyers.

From there, I researched local markets he could attend to build visibility and make in‑person sales, giving him a way to grow his customer base beyond friends and family while gathering real feedback on which products attracted the most interest.