Graphics & Brand Design

GRaphics & brand design

Alberta Plastics Recycling Association Brand Guide

In the early stages of the Alberta Plastics Recycling Association, they had a set of logo concepts prepared but no accompanying visual messaging.

Working with only a logo, a colour palette, and the organization’s vision, I developed a complete brand booklet that established their visual identity and communication style. As the organization grew and its direction evolved, I updated the visual collateral to align with the goals outlined in their new Strategic Plan.

Same Brand, Different Places

Through cohesive branding and clear, consistent messaging, APRA came to be seen as a modern, forward‑thinking organization. The clean visual system and streamlined content positioned the association as a leader in promoting a greener, more circular future.

I used Illustrator, Canva, and Photoshop to create visuals that aligned with the company's values and goals

APRA Brand Guide

APRA Sponsorship Package

Strategic Plan

Aspen Corner Farm

This logo was designed for a wagyu beef farm out in Millarville, AB. They were looking for a design that represented the location of their company along with a logo variation that indicated the product they sold. With every logo design project, I start with some sketches, then a rough colour mockup, and finally a vector logo that's packaged and ready to use for print and web related projects.

One Idea to Rule Them All

Getting a clear message from the company is essential to creating a meaningful logo. Aspen Corner Farm specialized in producing purebred Wagyu beef, but a brand is more than its product, it’s the story of how a company serves its customers.

Aspen Corner Farm is a local small business rooted in Alberta, with a farm nestled between scenic mountains, open plains, and lush forest. Their signature Wagyu offering was supported by a mix of unique farm life, from Nubian goats to a massive guardian dog to the most welcoming family.

My goal was to capture the experience of their farm by focusing on the land that nurtured their product and the environment that welcomed their customers.

Aspen Corner Farm Website

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Learning Management System Update/Rebrand

During their rebrand from Kids U to Fueling Brains Academy, the daycare needed to modernize and align their learning management systems with the new identity. I was responsible for taking their previous designs and transforming them into a refreshed LMS experience by using Realm 360, ensuring the interface, structure, and visual language matched the updated brand direction.

Learning Made Easy

Through the Realm 360 online program, I integrated new designs into the system to align with the updated branding guidelines. I also added audio narration for each slide by writing the content and generating consistent, easy‑to‑understand voiceovers using text‑to‑audio software. This allowed users to learn independently at their own pace and removed the need for an employee to present the material live.

Other Related FBA Items

100 Day Logo Challenge

I signed up for a 100‑day email challenge where each day delivered a new logo design prompt. Did I make it all the way to Day 100? Not quite — but I came close, and the process pushed my creativity in all the right ways. Here are some of the logos I developed during the challenge.

Every Snowflake is Different

Just as every snowflake is unique, each company, and the industry it operates in, carries its own goals, personality, and intentions.

Each logo challenge pushed me to think: If I were designing for a construction company or a yoga studio, what would people need to understand at a glance? Every design became an exercise in translating intention into visuals, whether the tone needed to feel casual, high‑end, playful, or refined.

I created each logo in Illustrator and used Fresco to sketch and explore conceptual directions, drawing inspiration from real‑world brands while developing original interpretations tailored to each prompt.

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