Printed Works

Printed Works

Munro & Township Print Ads (and other items)

Munro and Township Collective are two apartment communities I supported through end‑to‑end creative production, including campaign assets for Avenue Magazine, the Calgary Herald, Great News Media, and additional marketing channels. My role covered concept development, visual design, copy alignment, and preparing final files for both print and digital placements.

With each ad buy reaching a different demographic, I tailored the visual messaging to match both the publication’s readership and the unique audience of each building. This included adjusting tone, layout, and imagery to ensure the creative felt native to the platform while still reinforcing each building’s brand identity and leasing goals.

Reading their Audience

Making designs for each apartment quickly became intuitive; the real challenge was adapting the creative to fit the audience of each publication while still protecting the integrity of the brand. Every newsletter had its own tone, readership, and visual expectations, so each layout required a balance between brand consistency and audience‑specific storytelling.

Canine Minded magazine is one of the strongest examples of this. The goal wasn’t just to show that the buildings were pet‑friendly, it was to position them as homes that made life easier and more enjoyable for both pets and their owners. I used lifestyle photography to highlight real moments of comfort and connection, then paired those visuals with features that mattered most to this audience: walkable green spaces, pet‑washing stations, spacious layouts, and community‑oriented amenities. The result was a set of ads that felt native to the publication while still reinforcing the buildings’ core brand identities.

Tangawizi Restaurant Promo

This client needed a set of printed promotional materials to celebrate 20 years in the fine‑dining industry, including flyers, review cards, business cards, and a display poster. I was provided with a photo of the restaurant and several sample food images to incorporate into the flyer, which helped anchor the designs in the atmosphere and quality of their dining experience.

Why Choose Tangawizi?

I worked with the client to understand what draws customers into her restaurant, and two elements stood out immediately: the iconic “Curry Love” neon sign and the wisteria flowers displayed in the front window. These features defined the atmosphere of the space, so I used them as the foundation for the visual direction.

By incorporating the colours, textures, and mood of the restaurant’s interior, I created a cohesive set of printed materials that felt unmistakably connected to the brand and visually consistent across flyers, review cards, business cards, and the display poster.

Flavour Factory Packaging

This project is one of my favourites because it required a high level of creative problem‑solving and had to be engineered entirely from the ground up. While the client supplied the visual designs, I was responsible for developing the structural components, including the box layout, stand templates, and all interlocking pieces.

Avoid a Mess at ALL Costs!

The most exciting part of this project was engineering the hot sauce stand from scratch. I only had online reference photos of in‑store displays, no templates, no dielines, and no structural guidelines. I had to reverse‑engineer the entire unit. I measured each component of the shelving system, mapped out how the pieces would interlock, and designed a structure that was both stable and easy to assemble.

To add a creative touch, I incorporated custom side cutouts shaped like the hot sauce bottles, giving the stand a distinctive branded silhouette. The biggest challenge was calculating the shelf dimensions based on how many bottles fit in a case while still ensuring the stand could safely support the weight. Every measurement and interlocking tab had to be precise so I wasn’t responsible for a very messy hot sauce disaster.

Canadian Mattress Signage

The client contacted us requesting reusable window signage for their mattress store, providing the window dimensions and the text they wanted displayed. They were looking for the most affordable option that could be applied, removed, and reused multiple times. My role was to review the available materials and recommend the best reusable decal solution that balanced cost, durability, and ease of installation.

Cheap & Durable Made Possible

Choosing coroplast signage gave the client a durable, affordable, and truly reusable option, especially compared to easy‑peel vinyl, which was more expensive and would lose adhesion over time. Once we confirmed the material, I laid out the artboards in Illustrator to match the real‑world window configuration, including the exact gaps between each pane. This let me see how every letter and panel would align across the storefront and where spacing adjustments were needed.

To help the client choose a look that felt bold and eye‑catching, I used Adobe’s recolouring tools to generate multiple colour variations. After the final design and colour scheme were approved, we printed each panel on coroplast and cut them to size so the client could install the signage easily.

Printed Works

Munro & Township Print Ads (and other items)

Tangawizi Restaurant Promo

Flavour Factory Packaging

Canadian Mattress Signage

Miscellaneous Projects